Market Analysis & Promotional Plans:
• Analyze advertising impact on sales and foresee future change in consumer and corporate markets and subsequently develop plans to increase revenue generation.
• Devise proper advertising campaign and manage vendors.
• Work out the promotional plans to increase market share.
• Suggest improvement in the brands & related plans.

Implement communication plan:
• Approve content and release of all external and internal communication

Build relationships with external entities:
• Develop and maintain key contacts in government, business, and
media agencies
• Coordinate external events with public relations firms.

Monitor company’s external image:
• Monitor and analyze company’s media coverage, public relations, corporate social
responsibility initiatives, and corporate website.

Communicate with internal stakeholders:
• Identify and improve any loopholes in internal communication channels to ensure
employees’ understanding of company policies/achievements.

Control activities:
• Ensure compliance with budgets, targets, and deadlines through
the implementation of cost-efficient controls
• Ensure compliance with legal and ethical standards
Undertake performance management: Monitor and evaluate
reporting employees

• Education: Advanced degree in business management
• Expertise: Proven ability to own and lead major communication programs.

• Other skills:
– Networking and relationship
building skills
– Communication and
interpersonal skills